(https://contenthub-static.grammarly.com/blog/wp-content/uploads/2017/11/research.jpg) Exploiting the 'video game craze': A case study of the tobacco industry’s use of video games as a marketing tool. Authors: McDaniel, Patricia Forsyth, Susan R Release Date :2020/10/19 The purpose The aim of the authors McDaniel, Patricia and Forsyth, Susan R was to show how the tobacco industry was and is using video games to market their product to young adults. The tobacco companies figured out that young adults who play video games are an attractive market ready to exploit as they were already using normal games like card games and bar games to promote cigarettes. They had also of incorporating video game themes into cigarette packaging and through particular corporate messages. The how The authors search through the tobacco industry’s previously undisclosed 15 million documents at first using broad term such as video game and online gaming and then narr...
(stack of pages) Today im going to be talking about the unity tutorial for this week. This week’s tutorial was familiar with me as I had top do a lot with text in the game jam, game I made. So making canvass and using text mesh pro is already familiar to me. Importing google fonts is alawys useful so knowing how to do that is useful. Formatting the text was easy as I already done it before. This tutorial was a very quick one as I knew what I was doing. Making the player be able to hold the text like a clipboard was useful swell as many unity game have instruction done like this. More snapping practice is useful to know how to optimise the vr controller still a shame I cannot test it due to not having a vr headset.
(https://specials-images.forbesimg.com/imageserve/1179064920/960x0.jpg?fit=scale) Advertising Game studios advertisers and game publishers have one common goal, to spread awareness of their product and then hopefully make profit from it. Advertising is a key factor in game sales in today’s market it can make a worse game sell better or a better game sell worse if advertising is or isn’t applied correctly. Advertising is also changing with the old ways not being as affective as the new. New forms of advertising are always emerging and if one can capitalize on a few aspects they can spread awareness of game and possibly increase game sales. Monetizing Companies are ways trying to find new sources of revenue, game companies are no different therefore there is more than way to monetize a game. Since the game market has grown rapidly in recent years new forms of games have emerged like the free to paly game. These new games still try to make money b...
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