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(https://specials-images.forbesimg.com/imageserve/1179064920/960x0.jpg?fit=scale) Advertising Game studios advertisers and game publishers have one common goal, to spread awareness of their product and then hopefully make profit from it. Advertising is a key factor in game sales in today’s market it can make a worse game sell better or a better game sell worse if advertising is or isn’t applied correctly. Advertising is also changing with the old ways not being as affective as the new. New forms of advertising are always emerging and if one can capitalize on a few aspects they can spread awareness of game and possibly increase game sales. Monetizing Companies are ways trying to find new sources of revenue, game companies are no different therefore there is more than way to monetize a game. Since the game market has grown rapidly in recent years new forms of games have emerged like the free to paly game. These new games still try to make money b...