Reading 06

 

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Advertising

 

Game studios advertisers and game publishers have one common goal, to spread awareness of their product and then hopefully make profit from it. Advertising is a key factor in game sales in today’s market it can make a worse game sell better or a better game sell worse if advertising is or isn’t applied correctly. Advertising is also changing with the old ways not being as affective as the new. New forms of advertising are always emerging and if one can capitalize on a few aspects they can spread awareness of game and possibly increase game sales.

 

Monetizing

Companies are ways trying to find new sources of revenue, game companies are no different therefore there is more than way to monetize a game. Since the game market has grown rapidly in recent years new forms of games have emerged like the free to paly game. These new games still try to make money be it from showing you ads or selling you in game purchases. Some Game developers have even put paid for ads in paid games and sell you items in a game you already paid for, allowing to increase revenue over a longer period of time.

 

Industry growth

The video game industry has grown rapidly ever since it began with a few bumps along the way. This growth can be seen with advertising budgets, game budgets, how many people work on video games, and how many people play video games. The market has also expanded from being either a PC user or a console user to mobile users which have taken hold of the market. The video game market is rapidly growing and if companies or individuals can see what work’s they can sue it to their advantage.

 

Fan boys, loyalty and addiction

Companies want to make a profit, sometimes making a profit can be amplified through unethical means. Game companies and other companies involved in the game market try to exploit users into supporting and buying more of there games.  They use advertising and subliminal messages to catch the attention of the user and turn them in to loyal customers. They can then use these loyal new customers to defend their products and buy more. They do this by making games addictive and appealing to those who have an addiction problem.

 

Exploiting young people

Companies are known to exploit young people that’s why there are laws to stop such things, however companies still try to advertise to kids to increase revenue. This later on allows them to turn these children into loyal fans and sell the products based on nostalgia. Companies also try to make things look cool to make it look more appealing to children and young people.

 

This week’s reading task we were asked to write the beginning paragraph for each topic.

 

I went back and fixed some of my topics and began writing on each one. I tried to stick to around 4 sentences and tried to use only information I got from the papers I have read however I did know more on some topics and I hope that did not impact the paragraphs. I’m not happy how some of the turned out and I will most likely go back and change a few things in the coming week after I have another few looks through them. I also want to see how I develop these paragraphs into longer pieces.