(Book) Introduction Marketing video games is a key component in the video game making process. Without game marketing games would not see the popularity they have today. There are a few components that will help market a game. In this chapter some of the components mentioned are how to use an already established fan base, ways to monetise games that are based on the free to play model, and show how game budgets have grown and how marketing budgets have grown to make the video game industry one of the biggest entertainment industries in the world. There are both ethical and unethical ways to achieve game marketing and the more nefarious unethical ways tend to result in more sales this will also be covered further in this chapter. Advertising Game studios advertisers and game publishers have one common goal, to spread awareness of their product and then make a profit from it. Advertising is a key factor in game sales in today’s market, It can make a worse game ...
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